Privacy Policy

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Important notice regarding individual limited company operations

Sefton Collection is a group identity representing a number of separate limited company businesses and individual hospitality operations. Each property, venue, restaurant, bar, residence or service within the collection may be operated by a different limited company and may have its own contractual, legal, accounting and operational responsibilities.

Please ensure that any correspondence, notices, invoices, claims, complaints, legal documents or other formal communications are properly addressed to the correct limited company operation to which the matter relates before contacting us. Correspondence sent to Sefton Collection generally may need to be redirected to the relevant business, and this may result in a delay.

If you are unsure which limited company operation your matter relates to, please contact us at ask@seftoncollection.com and we will endeavour to direct your enquiry appropriately.

Sefton Collection respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, store and protect personal data when you visit our website, contact us, make an enquiry, or interact with one of the businesses represented by Sefton Collection.

For the purposes of this policy, “Sefton Collection”, “we”, “us” and “our” refers to the Sefton Collection group identity and the individual limited company operations represented under it, including our hotels, residences, restaurants, bars, venues and related hospitality businesses.

Sefton Collection represents a collection of individual limited company operations. Each business within the collection may operate through its own limited company and may have its own contractual, operational and legal responsibilities. Before sending correspondence, notices, invoices, legal documents, complaints, claims or formal communications, please ensure that such correspondence is addressed to the correct limited company operation to which the matter relates. If you are unsure which company is responsible for a particular property, venue, booking, service or matter, please contact us using the details below so that your enquiry can be directed appropriately.

Sefton Collection is a hospitality group bringing together a collection of distinctive hotels, residences, venues and hospitality businesses in Liverpool.

Our website is intended to provide information about our collection, our services, our values, and how to contact the appropriate business within the collection.

Contact details:

Sefton Collection
Email: ask@seftoncollection.com

Where your enquiry relates to a specific hotel, residence, venue, restaurant, bar, booking, event, contract or service, we may direct your enquiry to the relevant limited company operation responsible for that business.

We may collect and process the following types of personal information:

• Your name;
• Your email address;
• Your telephone number;
• Your company or organisation name, where relevant;
• Details of your enquiry or message;
• Booking, event, accommodation or hospitality enquiry details;
• Information you provide when completing a contact form;
• Information relating to correspondence, complaints or requests;
• Technical information about your visit to our website, such as IP address, browser type, device type, pages visited and general website usage;
• Marketing preferences, where you choose to receive updates from us.

We only collect information that is necessary for the purpose for which it is provided.

We may collect your personal information when you:

• Visit our website;
• Complete an online contact or enquiry form;
• Contact us by email, telephone, post or social media;
• Make an enquiry about one of our hotels, residences, venues, restaurants, bars or services;
• Subscribe to receive updates or marketing communications;
• Interact with our website, including through cookies or analytics tools;
• Correspond with us in relation to a booking, event, service, contract, complaint or business matter.

We use your personal information for the following purposes:

• To respond to your enquiries;
• To direct your enquiry to the correct business or limited company operation within Sefton Collection;
• To provide information about our collection, properties, venues and services;
• To deal with accommodation, venue, event, restaurant, bar or general business enquiries;
• To manage our relationship with you;
• To process and respond to correspondence, complaints, requests or formal communications;
• To improve our website, services and customer experience;
• To send marketing communications where you have consented to receive them, or where we are otherwise permitted to do so by law;
• To comply with legal, regulatory, accounting and business obligations;
• To protect our business, website, guests, customers, staff, properties and operations.

We will only use your personal information where we have a lawful basis to do so. Depending on the circumstances, this may include:

Consent
For example, where you have asked to receive marketing communications from us.

Contract
Where we need to process your information in order to provide a service you have requested, or to take steps before entering into a contract.

Legal obligation
Where we are required to process information to comply with the law.

Legitimate interests
Where it is necessary for the running of our business, provided your rights and interests do not override our interests. This may include responding to enquiries, directing correspondence to the correct limited company operation, improving our website, keeping business records, managing customer relationships, dealing with complaints, and protecting our business.

Sefton Collection is a group identity representing a number of individual hospitality businesses and limited company operations.

The website may refer to properties, venues and services collectively as part of Sefton Collection. However, individual businesses within the collection may be operated by separate limited companies.

This means that:

• The relevant limited company operation may be the correct contracting party for a specific booking, event, venue, property or service;
• Different businesses within the collection may have separate legal, operational, accounting or regulatory responsibilities;
• Formal correspondence should be addressed to the correct limited company operation;
• Where correspondence is sent to Sefton Collection generally, we may need to identify the correct business or company before responding substantively.

Please ensure that any correspondence, notices, invoices, claims, complaints or formal communications are addressed to the correct limited company operation before contacting us. If you are unsure which limited company operation your matter relates to, please contact us and we will endeavour to direct your enquiry appropriately.

We may send you marketing communications where you have opted in to receive them, or where we are otherwise permitted to do so by law.

You can unsubscribe from marketing emails at any time by using the unsubscribe link in the email or by contacting us directly.

We will not sell your personal information to third parties for marketing purposes.

Our website may use cookies and similar technologies to help it function properly, improve user experience, analyse website traffic and understand how visitors use the site.

Cookies are small files placed on your device when you visit a website. Some cookies are necessary for the website to work, while others may be used for analytics, preferences or marketing.

Where required by law, we will ask for your consent before placing non-essential cookies on your device.

You can usually change your cookie settings through your browser. Please note that disabling certain cookies may affect how the website works.

A separate Cookie Policy may be provided on our website, setting out more detail about the cookies we use.

We may share your personal information with trusted third parties where necessary, including:

• Individual limited company operations within Sefton Collection;
• Companies, properties, venues or businesses connected to Sefton Collection;
• Website hosting, IT and systems providers;
• Booking engine, reservation and property management system providers;
• Email, marketing and customer relationship management providers;
• Professional advisers, including accountants, lawyers and insurers;
• Payment providers, where relevant;
• Public authorities, regulators or law enforcement bodies where required by law.

We only share information where it is necessary and appropriate to do so, and we expect our service providers to protect your information and use it only for the purposes instructed by us.

Some of our service providers may process personal information outside the United Kingdom. Where this happens, we will take appropriate steps to ensure that your personal information is protected in accordance with applicable data protection laws.

We will keep your personal information only for as long as necessary for the purpose for which it was collected, including for legal, accounting, reporting or business record purposes.

The length of time we retain information will depend on the nature of the information and the reason we hold it. For example, general enquiries may be kept for a shorter period, while booking, contract, accounting, complaint or legal records may need to be retained for longer.

We take appropriate technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

However, no website or online system can be guaranteed to be completely secure. You are responsible for ensuring that any information you send to us is sent securely and appropriately.

Under data protection law, you may have the right to:

• Ask for access to the personal information we hold about you;
• Ask us to correct inaccurate or incomplete information;
• Ask us to delete your information in certain circumstances;
• Ask us to restrict how we use your information;
• Object to certain types of processing;
• Ask for your information to be transferred to you or another organisation in certain circumstances;
• Withdraw consent where we rely on consent to process your information.

To exercise any of these rights, please contact us using the details set out in this policy.

If you are unhappy with how we have handled your personal information, please contact us first so that we can try to resolve the matter.

You also have the right to complain to the Information Commissioner’s Office, the UK supervisory authority for data protection matters.

Information Commissioner’s Office
Website: www.ico.org.uk

Our website may contain links to other websites, including websites operated by individual businesses within the collection, booking platforms, social media platforms or other third parties.

We are not responsible for the privacy practices, content or security of third-party websites. You should read the privacy policy of any website you visit.

We may update this Privacy Policy from time to time. The latest version will always be available on our website, and the date of the most recent update will be shown at the top of the policy.